When we discuss neoliberalism, the current stage of capitalism, we naturally focus on economics and politics. But no domineering system can arise, much less remain and even intensify over decades, without a cultural apparatus that extends well beyond basic propaganda.
Feelings of hopelessness must be engendered. Although such injections can be, and often are, spread via propagandistic techniques — Margaret Thatcher’s “there is no alternative” being a prime example — an absorption into the bones of a society must be accomplished through multiple channels. Continual cultural reinforcement is critical to maintain a system such as neoliberal capitalism and the austerity that is imposed in ever more harsh forms.
A bleak cynicism — a deep pessimism that, bad though things are, there really is no alternative — keeps a populace in check better than bullets can. What is such resignation other than passive acceptance of the status quo? To believe in a better…
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